The closest thing to a like-for-like comparison
Most gift apps are wish lists. Santa’s Bag is built for the person doing the buying, the same as GiftTracker, and its App Store listing carries a long list of press mentions.
So the differences are narrower here, and they are mostly about the platform, the ads and how the two handle a year that is not December.
Where Santa’s Bag is strong
Budgets are the part it clearly does well: its listing describes budgets for both the recipient and the occasion, with progress bars.
The output options are unusual and genuinely useful: checkable planning and shopping lists you can print or email, which suits anyone who would rather shop from paper. Splitting a gift across several recipients is another detail most apps skip. And the sorts and filters are, by the listing’s own description, highly customisable.
Where GiftTracker is different
The first difference is which phone you own. Santa’s Bag is an Apple app; we found no Android version when we searched. GiftTracker is on both the App Store and Google Play, which matters if the household is mixed or you are likely to change phone.
The second is ads. Santa’s Bag is free with banner ads, and removing them is a £4.99 purchase. GiftTracker has no ads to remove, no subscription and no in-app purchases.
The third is the rest of the year. Santa’s Bag is a Christmas app by name and by design: its listing leads with Christmas shopping and a countdown timer. GiftTracker treats Christmas as one Event among birthdays, Mother’s Day, Father’s Day and anything else, saves ideas that are not attached to an occasion yet, and moves finished events into an archive so you can see what somebody had from you last time.
Two smaller differences follow. Gifts in GiftTracker move through To Buy, Bought and Wrapped, and you can add statuses of your own. And once you are set up it works with no connection at all, syncing when you are back.
Which one fits you
If you have an iPhone, plan for Christmas and like a printed shopping list, Santa’s Bag is a well-made app that has earned its reputation, and the ad removal is a one-off rather than a subscription.
If you are on Android, or you want the same list to carry birthdays through the year without ads, GiftTracker is the closer fit. How to keep track of birthday gifts all year is the habit it is built around.

